Work
VERAROAD
Soft rituals, natural fabrics, and a slower kind of motion.
Scope
Timeline
2-week sprints | 3 years collab
Overview
Veraroad blends Liberty London’s floral aesthetics with a contemporary approach to yoga and leisure. We handled the styling and creative direction to translate their slow philosophy into an ethereal yet grounded visual identity built on silk, organic cotton, and authenticity.
Challenge
Showcasing the premium quality of the fabrics without falling into the trap of boring catalogs. We had to balance athleisure comfort with high-end elegance, making each campaign a consistent chapter of a larger narrative.
Approach
We tailored the visual language for each chapter: for Polis Capsule, we focused on soft aesthetics, ethereal lighting, and effortless poses to evoke natural serenity. In Le Voyage Très Chic, we recreated an 80s mountain setting entirely in-studio, blending thematic props with a hybrid indoor/outdoor lighting style. In Nuovi Occhi, we broke the fourth wall of the photography limbo, revealing the studio environment for a raw visual exploration.
Outcome
A suite of editorial and e-commerce assets that elevate the brand. We transformed the concept of "feeling good in your clothes" into a distinct visual identity, pushing Veraroad’s Made in Italy craftsmanship toward international communication standards.
Toolkit
- Creative direction
- Shooting
- Post production
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