Work
I Pionieri
A grounded visual identity for a new generation of pioneers.
Scope
Timeline
5-week production
Overview
I Pionieri needed a visual direction that felt direct, tactile, and ready to live across campaign imagery and digital touchpoints. We shaped the project around strong photography, clean pacing, and a restrained editorial tone.
Challenge
Replace the placeholder project without weakening the portfolio structure. The work needed to feel specific to I Pionieri while keeping enough clarity for visitors to understand the scope quickly.
Approach
We combined art direction, photography, and a web concept into a compact system. The imagery carries the emotional weight, while the page copy and layout keep the project easy to scan.
Outcome
A portfolio-ready case study with a clear project identity, services, timeline, and visual language that can be expanded as the full case study develops.
Toolkit
- Art direction
- Photography
- Web concept
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