Work
CONNECTION INNOVA
Tech for the future of the bar.
Scope
Timeline
1 month
Overview
Connection Innova merges mechanical engineering and mixology to eliminate bar service bottlenecks: waste, slowness, and staffing shortages. We handled a partial branding refresh and completely reworked the business communication.
Challenge
The cocktail automation sector is often met with skepticism. The challenge was positioning the Connection system not as a replacement for bartenders, but as a productivity ally. We had to communicate extreme speed (5 seconds per drink) and millimetric precision without losing the aesthetic appeal of craft service.
Approach
We started with a partial rebranding to modernize the visual impact, followed by a photoshoot for the new product line. We produced video ads and demos to showcase real-time efficiency and designed all print materials (brochures, roll-ups) for sales managers. Finally, we pushed everything online with a launch campaign focused on lead gen.
Outcome
A clean, tech-focused, and contemporary corporate image. From the brochure to the demo video, every asset now communicates the company’s true value.
Toolkit
- Partial Rebranding
- Product Photography
- Video Advertising & Demos
- Graphic Design
- Digital Campaign Launch
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