Work
Signal Noise
A calm but electric identity for a data-heavy audio lab.
Scope
Timeline
6-week sprint
Overview
Signal Noise needed a visual system that could speak to analysts and artists alike. We kept the language minimal while letting the imagery stay loud.
Challenge
Translate complex, math-first research into a visceral story without losing the rigor that investors look for.
Approach
We built a restrained typographic grid, layered with gritty gradients, and a motion system that pulses like a live signal. Every frame is guided by a single axis of tension: signal vs. noise.
Outcome
A launch kit with a bold landing page, teaser film boards, and a suite of social cuts that hint at the product without oversharing.
Toolkit
- Identity refresh
- Interactive landing
- Art direction
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