Work

Railspire

Industrial calm for a heavy-rail automation platform.

Scope

Product design Data visualization Brand tone

Timeline

6-week engagement

Railspire
Railspire alternate view

Overview

Railspire needed a brand that spoke to operators on the ground and execs in boardrooms. We leaned into brutalist grids softened by long-exposure motion blur.

Challenge

Communicate safety, reliability, and innovation without turning into a brochure of trains.

Approach

We built a monochrome foundation, punctuated by a single warning-orange accent. Iconography and data cards stay utilitarian while hero imagery carries the drama.

Outcome

Field-ready UI skins, investor one-pagers, and a set of modular diagrams for operations training.

Toolkit

  • Product design
  • Data visualization
  • Brand tone

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