Work

Marlin

Fluid storytelling for a boutique dive outfitter.

Scope

Brand narrative E-comm UX Social toolkit

Timeline

5-week build

Overview

Marlin pairs exploration with craft gear. We designed a visual rhythm that flows like water: deep blues, stretched type, and generous negative space.

Challenge

Keep the romance of the ocean without slipping into cliché paradise shots.

Approach

We used macro textures, crisp serif accents, and a wave-like motion system that guides the reader through key touchpoints.

Outcome

A brand book, e-comm landing concepts, and a small library of social-first cinemagraph ideas.

Toolkit

Want the full breakdown? Email us and we'll share the deck.