Work

Helio

Bright, kinetic visuals for a next-gen mobility brand.

Scope

Motion direction UI design Launch toolkit

Timeline

3-week sprint

Helio
Helio alternate view

Overview

Helio is all acceleration. We crafted a color story that moves from amber to electric blue, paired with typography that feels engineered, not corporate.

Challenge

Showcase speed and safety together, without leaning on generic racing cues.

Approach

We animated directional blur treatments, used bold numeric systems for specs, and framed hero shots with a technical blueprint overlay.

Outcome

A hero film lookbook, launch microsite wireframes, and a modular press kit built to ship fast.

Toolkit

  • Motion direction
  • UI design
  • Launch toolkit

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