Work

Atlas Runway

A futuristic retail runway for a fashion-tech lab.

Scope

Experience design UI systems Retail content

Timeline

7-week engagement

Atlas Runway
Atlas Runway alternate view

Overview

Atlas Runway prototypes smart retail. We designed a visual layer that feels like stepping into an illuminated tunnel, hinting at the tech without showing the wires.

Challenge

Merge high fashion polish with product-first clarity so buyers and engineers feel seen.

Approach

We used mirrored gradients, elongated type, and split-screen layouts to contrast human silhouettes with interface close-ups.

Outcome

Experience boards, AR try-on UI mocks, and a set of motion loops for in-store projections.

Toolkit

  • Experience design
  • UI systems
  • Retail content

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